Applying consumer perspective to leadership: all in, none in, or somewhere in-between?

Leadership holds diverse meanings depending on the context and the perspective of those involved. For some, it’s simply a role or position where an individual is responsible for managing or directing others. In other cases, leadership is more about being an inspirational figure—a charismatic person who may not always have the practical skills required for management, but whose vision and influence inspire others to follow.

In the 1970s, Robert Greenleaf introduced the concept of “servant leadership,” which he described as a shift from the traditional power hierarchy, essentially flipping it on its head. Rather than leaders being at the top and giving orders from above, servant leadership emphasizes the leader’s role in serving and empowering those they lead. This idea encourages a more collaborative, people-centered approach to leadership.

Moreover, the concept of ‘followership’ has also gained attention in leadership discourse. It highlights the reality that leadership is a two-way relationship—leaders cannot exist without followers, and effective leadership depends on the willingness and engagement of those who choose to follow.

In this talk, Vrinda will explore leadership from a consumer perspective—how individuals engage with leadership and how it impacts their decisions and experiences. Also, how we can integrate leadership principles into our work practices, whether we’re leading or being led, and reflect on the emerging trends in leadership, particularly those focused on driving meaningful change. By examining the evolving landscape of leadership, we can better understand how to shape it for the future.